Profit Margin Calculator

Use cost and selling price to find margin, or enter cost and a target markup to find the price you should charge. Markup is measured against cost; margin is measured against selling price. Calculate it clearly with Figur.

How the profit margin calculator works

Use cost and selling price to find margin, or enter cost and a target markup to find the price you should charge. Markup is measured against cost; margin is measured against selling price.

Method and assumptions

Figur applies straightforward arithmetic to the values you enter. The calculation runs locally in your browser and is not stored.

  • The result depends on accurate inputs and units.
  • External factors, fees, taxes, or rules not requested by the calculator are not included.
  • Use the result as a planning estimate and verify any high-stakes decision.

Sources and references

No external data source is required: this calculator uses standard arithmetic and the values you enter.

Worked example

An item costs $40, sells for $100, and needs a 300% markup for the target-price comparison.

The current margin is 60%; the target price is $160 for $120 profit and a 75% equivalent margin.

Frequently asked questions

Is margin the same as markup?

No. Margin uses the selling price as the base; markup uses the cost.

Can margin be over 100%?

No. Because it is a share of the sale price, margin tops out below 100%.

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